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RANCHO SANTA MARGARITA, Calif., March 06, 2019 (GLOBE NEWSWIRE) -- Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the importance of good data, including how to address the full spectrum of data quality from point-of-entry ID verification to deduping, and cautions against the pitfalls of bad data and its negative impact to any business.
Bad data costs U.S. businesses an estimated $3.1 trillion each year, according to the Harvard Business Review and IBM. Wasted time and resources, undetected fraud, and decreased brand value are just a few results of poor data quality. Taking a proactive approach to maintaining clean data starts with a healthy data lifecycle. Melissa offers full spectrum data protection for accurate, reliable data that can be trusted to drive insight and transform business operations:
“Data is not only a company’s most valuable asset, it should play a key role in all business decisions. But if the quality of your data is not optimum, you’re at a serious disadvantage,” said Greg Brown, vice president, marketing, Melissa. “The 2019 Melissa Solutions Catalog takes a comprehensive look at today’s data quality challenges and offers proven options for solving them. Our wide range of tools is designed to improve data health so you can make better business decisions and leapfrog the competition.”
Click here to access the 2019 Melissa Solutions Catalog or learn more about full spectrum data protection. To connect with members of Melissa’s global intelligence team for support and solutions, visit www.melissa.com or call 1-800-MELISSA.
Since 1985, Melissa has specialized in global intelligence solutions to help organizations unlock accurate data for a more compelling customer view. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa for full spectrum data quality and ID verification software, including data matching, validation, and enhancement services to gain critical insight and drive meaningful customer relationships. For more information or free product trials, visit www.Melissa.com or call 1-800-MELISSA (635-4772).
|Greg Brown||Jackie Zerbst|
|Vice President, Marketing||MPowered Public Relations|
|(800) 635-4772 x1130|